Mel is a marketing and communications professional with over 20 years of experience across Australia, London and the Middle East. Having worked on both client-side and agency-side, she has managed teams and accounts in various industries, including financial services technology, public policy, education and hospitality. She has a Bachelor of Commerce (in Marketing and Management), and a Professional Diploma in Digital Marketing.
Way back when Tim Berners-Lee founded the Internet, Mel’s first job out of university was working for a marketing consultancy who were selling email and website packages to small businesses – this was when people thought the fax was all they needed! Her first experience with developing and designing websites was Microsoft FrontPage, and to get your website visible on Alta Vista (Google didn’t exist then), you hid a stream of keyword text in white at the bottom of the page – of course things have come a long way since then!
Over the years of her marketing career, the company website has always been a large part of Mel’s remit, both from a design and content perspective. Mel has been heavily involved in company rebrands, and with that, new websites, and as a marketing professional with a keen attention to detail, she has a good eye for what looks and works well – and what doesn’t. (This applies to offline stuff too.)
Mel is technically savvy, having worked for most of her career in technology (a big brunt of that being financial services technology). She spent the last few years honing her digital skills through additional study, and over this time she has conducted website audits, created new websites and undertaken SEO projects for a variety of businesses, in addition to working on branding, graphic design and content projects. Mel’s background in PR also means she knows how to write content and position the subject in the most positive light, by finding its USPs and differentiating it from its competitors.
What ‘sparks’ Mel’s fire now? She loves that she can use her experience and passion for digital marketing and design and be a part of turning someone’s dreams into reality.